Google Ads
Full account turnaround
Took an underperforming account from 0.63x to 10.69x ROAS while cutting cost by 34.8%.
10.69xROAS after 7 days
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PAID MEDIA FOR DENTAL PRACTICES
Paid advertising that fills dental chairs, real profits.
$2,500 per platform, per month. Build your program below, pick your platforms and start today. Ad spend is paid directly to the platforms.
$20M+Managed Spend
500+ACCOUNTS MANAGED
MillionsIN TRACKED REVENUE
CertifiedON ALL PLATFORMS
Program includes
- Full account audit, setup & buildout
- Calls, forms, lead tracking & profits tracking
- High intent dental procedure campaigns
- Geographic & seasonal strategy
- 3-day cadence conversion audits
$20M+ ad spend managed500+ accounts operated10+ years in paid mediaGoogle CertifiedMeta CertifiedTikTok CertifiedMicrosoft Ads CertifiedYouTube CertifiedMulti Platform CertifiedAnalytics Certified$20M+ ad spend managed500+ accounts operated10+ years in paid mediaGoogle CertifiedMeta CertifiedTikTok CertifiedMicrosoft Ads CertifiedYouTube CertifiedMulti Platform CertifiedAnalytics Certified$20M+ ad spend managed500+ accounts operated10+ years in paid mediaGoogle CertifiedMeta CertifiedTikTok CertifiedMicrosoft Ads CertifiedYouTube CertifiedMulti Platform CertifiedAnalytics Certified
Our Work
01
DMM
Real accounts, real dashboards. Every number below comes from detailed reporting via platform rooted to company internals.
*Results vary by market, offer and service area. Screenshots available "Dashboard".
Where budget leaks04
- 01Weak Account Setup
- 02Lackluster Action Triggers
- 03Improper Tracking
- 04No plan for seasonal shifts
Multi-Channel
250+ location national program
Built and ran a dedicated paid media program managing 250-275 accounts simultaneously.
7.6x+Average return
67%CPL reductionAverage across programs
37%Conversion liftWithin 4 months
CLIENT RESULT SPOTLIGHT
Turned $2,349.25 into $16,967.50
7.2x
Return on investment
Our client entrusted us (Digital Marketing Masters) with the full account build and advertising direction when their local brick and mortar business needed results.
We moved fast, took ownership of the strategy and account build, and focused every decision on the business's core need: profitable growth. The result was $16,967.50 returned from a $2,349.25 investment.
$2,349.25
Client investment
$16,967.50
Real profits. Real returns.
Results reflect this client's campaign and are not a guarantee of future performance. Individual results vary by market, offer, budget, and sales follow-up.
CLIENT RESULT SPOTLIGHT
Turned $6,167 into $27,445
4.45x
Return on investment
A from scratch Google Ads launch during peak season, with no account history, no Quality Scores, and no conversion baseline, up against entrenched big-box competitors.
We led with Google Search to catch high-intent demand, structured campaigns by product line for clean Quality Scores from day one, and built negative keyword lists to protect every dollar of spend.
$6,167
Client investment
$27,445
Real profits. Real returns.
Results reflect this client's campaign and are not a guarantee of future performance. Individual results vary by market, offer, budget, and sales follow-up.
Shared lead sellers vs your own ad program
Most dental practices are not choosing between agencies. They are choosing between buying shared leads and owning their own pipeline.
Lead marketplaces
Who else gets the leadThe same lead is sold to four or more practices
Lead ownershipThe platform owns the lead and the relationship
PricingPer-lead pricing that climbs in peak season
Where the traffic comes fromA shared marketplace you do not control
ReportingLead counts with no cost or close-rate truth
CancellingAuto-billing and disputes after you cancel
DMM Master Formula
Who else gets the leadNobody. Calls and forms are generated for your company and never resold
Lead ownershipYou own every lead, delivered to your phone and CRM
PricingFlat monthly management fee plus your own ad budget
Where the traffic comes fromGoogle, Meta and TikTok campaigns in your name
ReportingA live portal with spend, cost per lead, booked appointments and close rate
CancellingCancel by email, billing stops at the end of the cycle
Our commitment
Built on ownership. In writing.
Lead ownership, launch speed and full account management are part of your agreement, not a sales promise.
We run the account, you get the leads
DMM owns and manages the ad account and everything built inside it, end to end. Every call, form and lead it generates is delivered only to you.
Campaigns live in 5 business days
Audit, tracking, landing pages and campaign buildout are done inside one week of your questionnaire being submitted.
Every lead is yours alone
No shared leads, no reselling, no marketplace. Calls and forms come to your phone and your CRM only.
The Master Formula
Built over 14+ years.
Continuously evolved through data.
The Master Formula is the proprietary customer acquisition system developed and continuously refined by Digital Marketing Masters through more than 14 years of real-world campaign data, testing, optimization and scaling.
We did not simply spend 14+ years running campaigns. We spent 14+ years developing the system behind them. Your dental practice is not hiring someone to manage an ad account. You are gaining access to that system.
The advantage compounds
Most marketing strategies are built, launched and managed. The Master Formula is continuously developed. Every campaign creates new data. Every data point creates new learning. Every learning opportunity contributes to the next refinement. Over time that creates an accumulated body of marketing intelligence that keeps shaping the Formula.
- 01Data
- 02Learning
- 03Refinement
- 04Optimization
- 05Scaling
- 06More data
- 07Evolution
The cycle repeats
Why it is different
The advantage is not one secret tactic. It is the accumulated development behind the system. A competitor can copy an ad, a campaign structure, an offer or a landing page. They cannot copy the development history that created the Formula.
Applied to dental practices
High-intent dental demand
The Formula is pointed at the searches and audiences that signal a patient is ready to book a consultation or treatment.
Qualified opportunities, not raw clicks
Campaigns are judged on booked calls and quoted cases, so lead quality is treated as a performance metric rather than an afterthought.
Measured, then scaled
Tracking is in place before spend increases. Budget moves toward the markets, services and platforms that are already producing work.
What you get access to
These are capabilities of the Master Formula, not separate products you assemble yourself.
- Customer acquisition strategy
- Paid media management
- Campaign strategy
- Data-driven decision making
- Tracking
- Campaign optimization
- Continuous testing
- Weekly optimization
- Scaling
- Performance analysis
- Reporting
- Live reporting portal
- DMM's accumulated marketing expertise
Access The Master Formula
Your subscription provides ongoing access to the system and the capabilities delivered through it. The Master Formula and its underlying intellectual property remain proprietary to Digital Marketing Masters.
Level 2 · Capitalizing on The Master Formula
Plus
Lead conversion and booked appointments.
The Master Formula develops paid media platforms into highly profitable paid media efforts. Plus makes sure none of that demand is wasted. We turn the opportunities the Formula creates into confirmed jobs on your schedule.
Level 1
The Master Formula
Develops the paid media engines your customers use into consistent, high-intent opportunity. The engines we utilize range from:
- YouTube
- Meta
- TikTok
- Snapchat
- Amazon
- And more
Level 2
Plus
Converts that opportunity into booked appointments, so your team spends its time on jobs, not chasing leads.
01
Immediate opportunity engagement
Every new opportunity is engaged within minutes, while the patient's need is still urgent and before a competitor reaches them.
02
Booked appointments on your calendar
Qualified patients are scheduled straight onto your board with the job details your team needs to show up ready.
03
Full-cycle quote follow-up
Open estimates and seasonal requests keep getting followed up until they turn into scheduled work.
Our Services
02
DMM
The capabilities of The Master Formula, deployed for HVAC service, replacement and install demand.
One connected customer acquisition system. Platforms selected by where your customers actually buy.
01
Google Ads For Dental Practices
Deploy The Master Formula through Google Search to capture patients looking now for dental implants, Invisalign, cosmetic dentistry, and emergency appointments across your service area.
01
Meta For Dental Practices
Build demand for implants, Invisalign, and cosmetic procedures before patients begin comparing dental practices.
02
TikTok For Dental Practices
Use short-form creative to reach local patients early and support seasonal offers when your practice needs demand.
03
Landing Pages & Funnels
Convert service-area traffic into calls and quote requests with pages focused on one dental procedure at a time.
04
Call Tracking & Attribution
Connect calls and forms to qualified leads, booked appointments, closed cases, revenue, and missed-call follow-up.
Core services6/6
Seasonal Budget Reallocation
Shift budget between implants, Invisalign, and cosmetic procedures as demand, capacity, and booked-appointment economics change.
Cost per qualified lead reporting
Bid, budget & negative management
Direct strategist access
Our Process
03
DMM
How The Master Formula is calibrated, deployed, measured, and improved for your HVAC company.
Built for HVAC businesses at every stage, from independent operators to multi-location organizations. Choose month-to-month service or save with a six-month commitment.
Step 01
Audit & Benchmark
We assess your current marketing performance and market position to identify the opportunities with the greatest potential for growth.
Intent first structureLocal radius targetingRevenue tied trackingHVAC specific creativeWeekly optimization
Smart Reporting
04
DMM
Cost per qualified lead down. Booked jobs up. Reported every month.
Reporting feeds the next cycle of The Master Formula. The chart below is illustrative, not a client result.
Cost per qualified leadIllustrative
Down 67% on average across programs
Booked appointments from paidIllustrative
Volume compounds as structure and tracking mature
WeeklyOptimization cadence
MonthlyBOOKED JOB REPORTING
DirectStrategist access
What we report on
Cost per qualified lead
Cost per booked appointment
Return on ad spend
Call and form volume
Search quality
Platform-reported metrics are only the start. Tracking is wired to your CRM before spend goes live.
Run your own numbers
Put in what a job is worth to you and what you close. The math uses blended cost-per-lead data from accounts managed through The Master Formula.
Estimates only, based on a $60 cost per lead. Results vary by market, offer and service area.
Your projected month
Leads50
Booked jobs13
Revenue$35,000
Total invested$5,500
Profit after fees$29,500
6.4xReturn on every dollar in
Pricing
05
DMM
Ongoing access to The Master Formula. $2,500 per platform, per month. Built to scale with your growth.
The management fee covers the system and its ongoing operation. Ad spend is paid to the platforms.
Google Ads$2,500
A strategic acquisition system designed to capture high value demand and drive profitable patient growth via Google Ads.
per month01
Meta Ads$2,500
Strategic audience development designed to reach high-value patients and create demand throughout the year via Facebook and Instagram
per month02
TikTok Ads$2,500
Strategic demand generation designed to build awareness, create patient interest, and drive long-term growth via TikTok
per month03
One-time launch & strategy fee
One platform$1,000
Two platforms$1,500
Three platforms$2,000
Build your programHVAC Paid Media Management
Advertising budget
$/mo
Billed monthly with your management fee and used to fund your campaigns across the platforms you select.
Platforms selected1
One-time launch & strategy fee$1,000
Advertising budget$0/mo
Monthly total$2,500/mo
Monthly total includes $2,500 management plus your advertising budget.
Contact support for enterpriseDental practice audits
07
DMM
See exactly where your advertising position is weak before you commit to a full program.
One-time payment. No contract. Payments are final.
Part 1
Buy this auditPremium Audit
$49
- Public advertising presence review
- Lead capture and market position check
- Branded report in your private portal
Part 2 included
Buy this auditPremium Audit + Part 2
$99
- Everything in Part 1
- Landing page and customer journey review
- Full public funnel assessment
Full account review
Buy this auditUltra Account Audit
$299
- Full Google Ads account review
- Read-only access, remove it any time
- Verified findings from a senior specialist
Questions
06
DMM
Straight answers to what HVAC owners ask before they start.
Still unanswered? Email directly and you get a straight answer, not a sales sequence.
Not ready to start online?
Book a strategy call and get an honest audit of your account.
We review your campaigns, tracking and competitive landscape, then tell you exactly where budget is being wasted.
The Operator
07
DMM
Senior level expertise dedicated to your account, with direct strategic oversight from start to finish.
10+ years in paid media, $20M+ in managed spend, certified.
Senior Paid Media StrategistA performance driven approach built to maximize profitable growth and ensure your marketing investment is working as hard as your business.
$20M+ ad spend managed500+ accounts operated10+ years in paid mediaGoogle CertifiedMeta CertifiedTikTok CertifiedMicrosoft Ads CertifiedYouTube CertifiedMulti Platform CertifiedAnalytics Certified
Client Words
08
DMM
Trusted by executives and owners who measure marketing on revenue.
Real notes from people we have worked with directly. Results vary by market and offer.
DMM performed at a superb level in his senior position and was more than an exceptional individual to work alongside. They managed over 500 of our clients and delivered results beyond industry standard.
DMM's knowledge of PPC, SEO, email marketing, and social media marketing was a tremendous advantage. They increased our online presence and helped improve our revenue as a company overall.
Our ROI increased significantly once DMM took over our PPC accounts. They built our entire paid marketing foundation, and leads were easily converted into clients.
This is fantastic work. DMM jumped in, handled the ads, and took pride in every step of the customer journey.
Flexible with changes, never complaining, just getting stuff done. DMM helped bring our first full funnel to life.
Let’s Talk.
What we offer
- No long-term contract required
- Full account audit, setup & buildout
- Dental-specific recommendations only
- Weekly optimization, monthly reporting
Optimizing
Nationwide