Pricing, published

$2,500 per platform, per month.

Most agencies make you book a call to hear a number. Here is ours. You pay a flat monthly fee for ongoing access to The Master Formula through each platform we run, a one-time launch fee to build everything, and your own ad budget.

What the management fee provides

Access to The Master Formula.

The Master Formula is DMM's proprietary customer acquisition system, developed through more than 14 years of campaign data, testing, optimization, and scaling. Your selected platforms are how the system is deployed for your dental practice.

This is not software or a one-time campaign template. It is the operating system our strategists continuously apply and refine.

Monthly management$2,500

Per platform, per month. Start with Google Ads for active dental demand, then add Meta or TikTok as your growth plan expands.

With the six-month contract

$2,250 per platform

Save $250 per platform every month for committing to six months.

One-time launch and strategy fee
One platform$1,000
Two platforms$1,500
Three platforms$2,000

Covers the audit, tracking setup, account buildout, creative and launch. Charged once, at checkout.

Your ad budgetYou choose

Your monthly advertising budget is billed with your management fee and spent on your campaigns. We take no percentage of it. Most dental practices start between $2,000 and $6,000 per month per platform.

What the fee includes
Ongoing access to The Master Formula
Account audit and full campaign buildout
Conversion tracking on calls and form fills
Landing page recommendations and ad creative
Weekly optimization by a senior strategist
Live reporting portal with spend, cost per lead and booked jobs
Direct line to your strategist, not a ticket queue
What you will never be charged
No percentage markup on your ad spend
No per-lead fees
No shared or resold leads
No long-term lock-in beyond the term you pick

Billing details, contract term and cancellation are spelled out in our terms of service.

Payments are final and non-refundable. Month-to-month plans require 30 days written notice. Discounted plans carry a six-month initial term.

Run your own numbers

Put in what a job is worth to you and what you close. The math uses blended cost-per-lead data from accounts managed through The Master Formula.

Estimates only, based on a $60 cost per lead. Results vary by market, offer and service area.

Your projected month
Leads50
Booked jobs13
Revenue$35,000
Total invested$5,500
Profit after fees$29,500
6.4xReturn on every dollar in

Shared lead sellers vs your own ad program

Most dental practices are not choosing between agencies. They are choosing between buying shared leads and owning their own pipeline.

Lead marketplaces
Who else gets the leadThe same lead is sold to four or more practices
Lead ownershipThe platform owns the lead and the relationship
PricingPer-lead pricing that climbs in peak season
Where the traffic comes fromA shared marketplace you do not control
ReportingLead counts with no cost or close-rate truth
CancellingAuto-billing and disputes after you cancel
DMM Master Formula
Who else gets the leadNobody. Calls and forms are generated for your company and never resold
Lead ownershipYou own every lead, delivered to your phone and CRM
PricingFlat monthly management fee plus your own ad budget
Where the traffic comes fromGoogle, Meta and TikTok campaigns in your name
ReportingA live portal with spend, cost per lead, booked appointments and close rate
CancellingCancel by email, billing stops at the end of the cycle
Our commitment

Built on ownership. In writing.

Lead ownership, launch speed and full account management are part of your agreement, not a sales promise.

We run the account, you get the leads

DMM owns and manages the ad account and everything built inside it, end to end. Every call, form and lead it generates is delivered only to you.

Campaigns live in 5 business days

Audit, tracking, landing pages and campaign buildout are done inside one week of your questionnaire being submitted.

Every lead is yours alone

No shared leads, no reselling, no marketplace. Calls and forms come to your phone and your CRM only.

Ready to lock your market?

Build your program, pay online and your buildout starts the same week. A senior strategist contacts you within two business days.